{}
What is the SERP feature?
A SERP is any result that appears on the Google search engine results page (SERP) that is not a traditional organic result. The most common SERP features are:
1. rich snippets, which add a visual layer to an existing search result (e.g. star ratings for a product review).
2. paid results that are purchased by bidding on keywords (e.g., AdWords or Google Shopping).
3. Results appear alongside organic results are Universal results (e.g., new results, image results, featured snippets).
4. Knowledge graph data that appears as panels or frames (e.g., weather, celebrity knowledge panel).
All SERP results looked the same In the early days of Google , and over the years these “traditional organic results” have not changed much in appearance.