Competitive Testing and Analysis

 

In a competitive market, it's also important to know how much better your website is in terms of usability than your competitors'. All things being equal, if users have the option of browsing two websites to find information or purchase a product, they will likely choose the easier to navigate and more enjoyable site. Analyzing the usability of a competitor's website against similar tests on your own website will help you determine how to improve the navigation and functionality of your site. We can provide you with suggestions on how to improve the usability of your website compared to your competitors.
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